Let’s face it, the world wide web has become a prominent part of our daily lives. Whether we like it or not, adapting to the internet’s strong presence in our hour-to-hour routine is a must, at least for somebody who wants to successfully have his name out there. Over 1 billion worldwide users surf the web on a daily basis, a statistic that doesn’t only indicate the great amount of people taking advantage of the platform, but also it’s long-term consistency. In this post we will look into why Google Plus for small business is must.
In recent years, social networks have emerged upon us, becoming a highly popular platform for social communication and data gathering. Though, for small businesses – social networks have become the golden standard for advertising their products and services. Social media networks began as a tool to help people connect with friends. As the growing phenomenon practically took over the web, businesses from all sectors began jumping on the popular bandwagon as a method of connecting with their consumers via small business seo.
Social media networks began as a tool to help people connect with friends….. Now… Businesses from all sectors began jumping on the popular bandwagon as a method of connecting with their consumers…
While Facebook has been a popular target for individuals and businesses in recent years, Google plus for small business is often regarded has having more opportunities for small businesses to grow. It is one of the latest social media network to actually grace the vast internet presence. In addition, it has a bit extra going for it over its competitors – it is created by Google, the brand that seems to transform everything it touches to gold.
We, at Menkom, have studied Google plus and know it from tip to tail. We have endless experience in setting up small business profiles on Google plus and helping them grow into the virtual online world, where hundreds of millions of users can see them. Google Plus is more geared towards small businesses than its competitors, such as Facebook. Ignoring Google Plus for small business is like ignoring the ‘open’ sign on your store’s door – it is that essential! Having a Google Plus profile is extremely important for any business owner that wants to be found, regardless of his target population.
Let’s take a look at some of Google Plus’s benefits for small business owners over Facebook and other competitors:
Be Cognizant of The Strong Google Connection
Google is undoubtedly the epicenter of the web’s search engines. Although Bing is trying to be a major player as well, Google still is the big daddy in the industry. There is enough anecdotal evidence suggesting that profiles which perform well on Google Plus are the one who get indexed much faster on Google’s engines. In addition, Google Plus business pages are starting to show up on the search result pages, giving you 2 strong motives to work hard on establishing your small business seo here. Don’t forget the fact that Google Plus profiles tend to integrate with other Google services, such as Gmail, Youtube, Search, Android-based Smartphones, etc. Make sure to take good advantage of it.
Google Hangouts
With Google Hangout, you’ll be able to conduct live-video conferences for free, which can include up to 10 people altogether! Google Plus for small business thrives on Google Hangouts: You can easily reach out to dealers, customers, vendors and other social media contacts for free. In addition, you may also participate in the Hangouts by other people and communicate with some thought leaders in the company’s niche.
Large User Base
With over 550 million monthly active users, Google Plus has its user number increase every day.
Facebook is still the social media behemoth for many users, but the sharp rise in traffic via this website shows that businesses can choose to simply ignore it with their own peril. Furthermore, Google plus users are usually technology lovers and early adopters. Your clients will soon be on it and most already are.
Google Plus Reviews
As Google Plus reviews appearing on the search results, it is great for small business seo. Potential clients may be influenced to pick your small business if they read its positive reviews. Nothing beats favorable reference from one person to another. Along this line, searchers who are looking for certain local businesses, especially those using mobiles, are able to find your business store if your Google Plus for small business page holds the needed information with embedded Google Maps, phone number and office hours. This is definitely a requirement for all small businesses who want to succeed online.
Google Ripples
This category is very useful for any small business seo. It is basically a data visualization graph which allows you see the ways your site content has been distributed. You’ll be able to learn about your influential and enthusiastic followers.
by Mitch Menghi
